Why Homes Don’t Sell – Housing Market Update – Free Photos (7-9) – Hershey Park (7-20) – Phillies (8-18)

Why Homes Don’t Sell – Housing Market Update – Free Photos (7-9) – Hershey Park (7-20) – Phillies (8-18)

When a Home Doesn’t Sell Right Away—Here’s What to Do

Even in today’s market, not every home sells the first time around—and that’s okay. In fact, it just happened to me twice in the last two weeks with two different listings—one in the city and one in the suburbs. Both homes initially went under contract and then fell through due to buyer issues. It was frustrating, but not the end of the story.

We put both homes back on the market at the same price, hosted more open houses, and proactively shared inspection reports with new buyers. Within a short time, both properties were back under contract—and both are now scheduled to close in the coming weeks!

The truth is, sometimes nothing is “wrong” with a home. The market is unpredictable, and buyer situations change. What matters is how you respond. Here are a few smart moves that can make all the difference:

• Reevaluate your pricing: Even a small adjustment can renew interest.
• Refresh your marketing: New photos, fresh staging, or a better listing description can grab attention.
• Respond to buyer feedback: If showings uncovered issues, take the opportunity to address them.
• Be transparent: Sharing inspection reports or offering flexibility can ease buyer concerns.
• Stay active and visible: More open houses and online exposure keep your listing top of mind.

If your home doesn’t sell right away, or falls out of contract, don’t panic. With the right strategy (and someone in your corner who knows how to pivot), you can get right back on track.

If you’re thinking of selling, or if your home has been on the market and you’re not sure what to do next, let’s talk. Every home has a story—and I’d love to help make sure yours ends with a successful sale.

Upcoming Events & Giveaways

Summer is almost here — and you can feel it in the air (and at Citizens Bank Park, where the Phillies are finally heating up!). My boys are almost out of school, which means more chaos at home but also more chances to make some great memories together. From family bike rides, more Phillies games, and the return of beach days in Margate, I’m really looking forward to everything this season has in store.

If you haven’t RSVP’d yet, the free client photoshoot is happening Sunday, June 9th at the Navy Yard! It’s going to be a fun, relaxed morning with snacks, games, and of course, beautiful photos of you, your family, or even your pets. I’d love to see you there! Here’s the link to sign up (please fill it out even if you signed up for the earlier date).

We’re also getting close to Hershey Park Day on Friday, June 20th! Tickets are just $45 (includes parking and ice cream), and I’m still honoring the Buy One, Get One deal for a few more tickets — that’s just $22.50 per ticket. Let me know ASAP if you’d like to go — spots are filling up!

And don’t forget — August 18th is our big Phillies tailgate and ticket giveaway. I’ll be sharing more about how to enter the raffle and join us at the game in next month’s email.

I just wanted to share a quick personal note—I'm so proud of my older son and many of his baseball teammates. They went from struggling to hit the ball to finding their swing, winning the last five games of the regular season, and now heading to the playoffs!

Finally, I would like to share that this week, I am honored to have been selected for the annual Coldwell Banker Awards Ceremony in Atlantic City. Only the top agents are invited, and thanks to all of you, last year was one of my best yet. I truly couldn’t have done it without your trust and support; it means the world to me.

I cannot thank you enough — whether you’re a client, a friend, or both. Feel free to reach out any time, and I wish you all a great summer ahead!

The Gellman Team
Coldwell Banker Realty
325 Chestnut St. Suite 1300
Philadelphia, PA 19106
P: 267.259.0134
E: gellmanrealestate@gmail.com